About

A campaign-ready visual system for The Prisoner Wine Company that made the brand feel richer, bolder, and unmistakably premium.

The portfolio company needed creative that could hold onto the brand’s dramatic, artful character while translating it into cleaner, more contemporary web and campaign compositions.

The Prisoner Wine Company project photo 01
Scope Campaign Design & Brand Expression
Timeline 3 weeks
Team Agency Creative Director & Studio Lead

The Vision

We shaped a more editorial digital direction that let the product, story, and atmosphere work together so every touchpoint felt immersive rather than conventional.

The work focused on translating a distinctive wine brand into web-first storytelling, pairing moodier imagery with clearer layout structure and more elevated campaign moments.

Services

Campaign designLifecycle marketingArt directionDigital creativeBrand refinement

Deliverables

  • Campaign landing page concepts
  • Editorial product storytelling layouts
  • Digital marketing creative directions
  • Reusable visual rules for future launches

What Shifted

  • A more ownable premium feel across digital surfaces
  • Clearer hierarchy without flattening the brand personality
  • A reusable campaign system the team could extend across launches

Let's level up your brand design game.